How would they market?

The researchers would market to my subculture which is teenybopper by music and clothing, and who they have representing that brand of clothing of genre of music like Eminem for rap or Katy Perry for pop music. The kind of products that would be appealing to my subculture are posters of actors or artists(music), or the new hot product on the shelf. The "cool" people are the people who are up to date on what is hot or not, newest fad in clothing and if you do not have it then you are not "cool"